The dashboard melted but we still have the radio
The new Apple product I'm most excited about... Time Capsule. It perfectly... umm... encapsulates the difference in Apple's hardware design. It's a single, simple and elegant-looking solution for a number of problems. Network storage. Data backup. And high-speed wireless and wired routing.
But otherwise, I wasn't that impressed by Apple's presentation. Not because the products aren't impressive, but because, well, I'd already heard about everything they were bringing out.
The video rentals were discussed years ago, and it was already well reported which studios had signed up as far back as four weeks ago. (An eternity in the Internet era.)
The MacBook Air is a prime execution of a high revenue niche product. But it's existence and multitouch trackpad were leaked weeks ago.
Apple TV take 2 is a huge improvement over the original. And it's cheaper. But it's the same hardware as before.
The iPhone updates are nice. But were expected and are less than what people had hoped. (SDK anyone?)
The iPod Touch just crossed over the line to become a useful PDA replacement. But only if you don't already own a Touch. (Right. $20 is fair. Uh-huh.)
I don't think I'm alone. Apple stock is down about $40 from it's peak at the end of December. And was down about $7 yesterday alone. The day of Jobs keynote.
Thing is, the real problem is not the products. Apple's new offerings are, nearly without exception, awesome. It's the leaks. You can't make a big splash when everyone already knows what you're going to talk about. From what I've seen with Apple over the past four years, it's the unknown product that really gets the market fired up. And that unknown has become inextricably linked to Apple's brand.
Which is a great thing. Except for those days, like yesterday, when it isn't.
But otherwise, I wasn't that impressed by Apple's presentation. Not because the products aren't impressive, but because, well, I'd already heard about everything they were bringing out.
The video rentals were discussed years ago, and it was already well reported which studios had signed up as far back as four weeks ago. (An eternity in the Internet era.)
The MacBook Air is a prime execution of a high revenue niche product. But it's existence and multitouch trackpad were leaked weeks ago.
Apple TV take 2 is a huge improvement over the original. And it's cheaper. But it's the same hardware as before.
The iPhone updates are nice. But were expected and are less than what people had hoped. (SDK anyone?)
The iPod Touch just crossed over the line to become a useful PDA replacement. But only if you don't already own a Touch. (Right. $20 is fair. Uh-huh.)
I don't think I'm alone. Apple stock is down about $40 from it's peak at the end of December. And was down about $7 yesterday alone. The day of Jobs keynote.
Thing is, the real problem is not the products. Apple's new offerings are, nearly without exception, awesome. It's the leaks. You can't make a big splash when everyone already knows what you're going to talk about. From what I've seen with Apple over the past four years, it's the unknown product that really gets the market fired up. And that unknown has become inextricably linked to Apple's brand.
Which is a great thing. Except for those days, like yesterday, when it isn't.
Labels: Mark
posted by M S Martinez at 1/15/2008 08:45:00 AM
3 Comments:
is time capsule really that cool? i'm not wowed by it, but i haven't read that much about it. isn't it just a backup and wireless n router?
It is pretty much as you said: a router and wireless harddrive. Nothing spectacular, but another step in an increasingly wireless world.
It is of particular interest to people who have laptops and don't want to plug in every time they need to access their absurdly large music collection.
Exactly. And what I like is that there's not really even a premium, considering the server-grade HDD and gigabit router.
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