Economies of Scale Part Deux
Has anyone else noticed movies being released on iTunes before they appear in theaters, let alone on DVD? Not blockbusters like Jackass 3D mind you, but smaller independent flicks like Client 9: The Rise and Fall of Eliot Spitzer which I watched for a cool $6.99 a week before it was scheduled to be screened in Portland.
After Netflix sandbagged us with 30-day delay windows and studios talking of $30 on-demand rental services, I feared we were entering The Empire Strikes Back phase of the digital distribution trilogy. Yet this seems to be a win-win for all parties involved -- well, besides the independent movie theaters.
It's also a pretty nifty exercise in the the psychology of pricing. I would balk at having to pay so much money for an on-demand rental at a hotel, but with four people in my living room, I would have been a fool not to rent Client 9 at $1.74/a head.
After Netflix sandbagged us with 30-day delay windows and studios talking of $30 on-demand rental services, I feared we were entering The Empire Strikes Back phase of the digital distribution trilogy. Yet this seems to be a win-win for all parties involved -- well, besides the independent movie theaters.
It's also a pretty nifty exercise in the the psychology of pricing. I would balk at having to pay so much money for an on-demand rental at a hotel, but with four people in my living room, I would have been a fool not to rent Client 9 at $1.74/a head.
posted by d l wright at 11/13/2010 10:50:00 PM
3 Comments:
have not noticed, but will be looking.
speaking of movies you've watched, i finally got around to Exit Through The Gift Shop. sweet.
Apparently tomorrow is just another day we'll never forget.
Maybe your digital content wishes will all come true.
Bleh... way to over-market The Beatles. I think The Beatles: Rock Band effectively proved that they aren't as big of a deal as they once were.
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