Sunday, July 27, 2008

Pop Quiz I

Without looking at your notes (electronic or otherwise), please answer the following:

Pabst Blue Ribbon is currently owned and brewed by which company?

[Partial credit will not be offered for incomplete or illegible answers.]

7 Comments:

Blogger b r christensen said...

Ball?

Mon Jul 28, 09:08:00 AM MST  
Blogger S Goldsmith said...

pabst is owned by the pabst brewing company, which is now the largest american owned brewing company now that the germans own bud.

(i read the wall street journal).

Mon Jul 28, 03:15:00 PM MST  
Blogger b r christensen said...

they don't brew it anymore though do they? i was under the impression that they haven't actually brewed beer in decades.

heard from a friend of mine who is brewing assistant at desert edge

Mon Jul 28, 10:11:00 PM MST  
Blogger renember said...

sam's right, right?

Wed Jul 30, 10:08:00 AM MST  
Blogger d l wright said...

Brad is on the right track.

In 2001, Pabst became a "virtual brewer" -- it now outsources all of its brewing to Miller. The only people who work for Pabst Brewing Company are marketing and sales executives.

It is a humorous irony that PBR has such an anti-corporate consumer image, when in fact, it is a brand maintained by an advertising agency.

You can read a really fascinating New York Times article on the subject.

Thu Jul 31, 12:10:00 PM MST  
Blogger d l wright said...

p.s. There are a lot of Portland cameos in that article.

Thu Jul 31, 12:11:00 PM MST  
Blogger b r christensen said...

so not decades. . . 7 years.

tomato. . . .

Thu Jul 31, 03:15:00 PM MST  

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