Werewolf Bar Mitzvah
"Today I Am a Werewolf, and the Party’s on the Web"... a.k.a. NBC is incompetent.
30 Rock, a comedy struggling to find a sizable audience, inadvertently stumbles on a viral video treat: an absurd throwaway joke of Tracy Jordan mining the limitless financial potential of Bar Mitzvahplotation. It is the perfect distillation of the show's comedic voice.
I would link you to the clip, but I can't.
NBC, in its infinite wisdom, has pulled the video from all offending websites. Instead of seeing this as a potential marketing vector to allure audiences (a Google cache reveals that the criminal uploader implored curious viewers to watch the show), they have taken the reactionary means of censoring all non-sanctioned use of their intellectual property.
So now, if I wanted to convince somebody to watch the show, I have to tell them to go to the official website, navigate their torturous information architecture, and fast-forward (oh wait! you have to sit through ads) to the scene.
Presumably NBC thinks drowning the show in guest stars alone will save the show. Arrested Development (may it rest in peace) can probably put that theory to rest.
[The Office's go-nowhere Second Life plot thread painfully demonstrates the network's conception of marketing in this brave new world. Then again you Gibson fans may be pleased to note that John Edwards has a campaign office in the over-intellectualized but sparsely populated virtual environment.]
The Daily Show, in contrast, has demonstrated how to effectively create an online archive to rival unsanctioned alternatives (Viacom, it should be noted, is still suing the shit out of YouTube). While I might have downloaded every episode of the Daily Show on my computer that still doesn't give me easy access to, let's say, the Back in Black segments. Luckily for me, some poor intern from Comedy Central spent the better part of a year tagging all of the clips, so a simple search will net me all references to Al Gore. That seems like a small trade-off for the small amount of advertising I have to endure.
Media conglomerates need to develop incentives and more efficient systems than those already in place for consumers to play by their rules.
And are you watching Pushing Daisies yet? You should be.
30 Rock, a comedy struggling to find a sizable audience, inadvertently stumbles on a viral video treat: an absurd throwaway joke of Tracy Jordan mining the limitless financial potential of Bar Mitzvahplotation. It is the perfect distillation of the show's comedic voice.
I would link you to the clip, but I can't.
NBC, in its infinite wisdom, has pulled the video from all offending websites. Instead of seeing this as a potential marketing vector to allure audiences (a Google cache reveals that the criminal uploader implored curious viewers to watch the show), they have taken the reactionary means of censoring all non-sanctioned use of their intellectual property.
So now, if I wanted to convince somebody to watch the show, I have to tell them to go to the official website, navigate their torturous information architecture, and fast-forward (oh wait! you have to sit through ads) to the scene.
Presumably NBC thinks drowning the show in guest stars alone will save the show. Arrested Development (may it rest in peace) can probably put that theory to rest.
[The Office's go-nowhere Second Life plot thread painfully demonstrates the network's conception of marketing in this brave new world. Then again you Gibson fans may be pleased to note that John Edwards has a campaign office in the over-intellectualized but sparsely populated virtual environment.]
The Daily Show, in contrast, has demonstrated how to effectively create an online archive to rival unsanctioned alternatives (Viacom, it should be noted, is still suing the shit out of YouTube). While I might have downloaded every episode of the Daily Show on my computer that still doesn't give me easy access to, let's say, the Back in Black segments. Luckily for me, some poor intern from Comedy Central spent the better part of a year tagging all of the clips, so a simple search will net me all references to Al Gore. That seems like a small trade-off for the small amount of advertising I have to endure.
Media conglomerates need to develop incentives and more efficient systems than those already in place for consumers to play by their rules.
And are you watching Pushing Daisies yet? You should be.
posted by d l wright at 10/26/2007 01:24:00 PM
1 Comments:
Looks like it's finally up here. You can even download an mp3.
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