Kickstart my heart
Kickstarter is interesting. It's kind of a toothless microloan economy where you exchange a return for a preorder for a consumer good. I first heard about it through my new Twitter hero, Bryan Lee O'Malley. (You may know him from such classic Graphic Novels as Lost at Sea. Oh, and something or someone called Scott Pilgram.)
Politics and philosophy aside, I actually think that is one of its strengths now. Kickstarter gives talented designers an opportunity to fund and create a well-designed or unique product that may not otherwise have enough mainstream appeal for the average investor.
Basically, you decide to "fund" the project if you like. Depending on how much money you give, you'll get different reward tiers. Usually, the first tier is a preorder for the product. The lower, super expensive tiers... Well. You'll just have to find some highlights on your own.
Here are two products I'm thinking about right "funding" right now.
Pebble is an E-paper watch. Besides being a cool-looking watch, the Pebble ties in to your iPhone via Bluetooth and allows you to control music, view certain alerts and, potentially, do a lot of other cool things through apps. It could be mine in black for as little as $115, or in one of four colors for $125.
An odder project, that better exemplifies what makes Kickstarter cool, is the Berlin Boombox. It's a cardboard "Boombox" that you put together using a do-it-yourself kit. It's not a dock, really, because it uses a coaxial stereo cable. And it's like $60 to get an actual cardboard boombox, which is a lot for something that probably has $10–15 worth of components. ($5, strangely, gets you a "mixtape" by one of the creator's DJ friends.) But it looks pretty cool.
Politics and philosophy aside, I actually think that is one of its strengths now. Kickstarter gives talented designers an opportunity to fund and create a well-designed or unique product that may not otherwise have enough mainstream appeal for the average investor.
Basically, you decide to "fund" the project if you like. Depending on how much money you give, you'll get different reward tiers. Usually, the first tier is a preorder for the product. The lower, super expensive tiers... Well. You'll just have to find some highlights on your own.
Here are two products I'm thinking about right "funding" right now.
Pebble is an E-paper watch. Besides being a cool-looking watch, the Pebble ties in to your iPhone via Bluetooth and allows you to control music, view certain alerts and, potentially, do a lot of other cool things through apps. It could be mine in black for as little as $115, or in one of four colors for $125.
An odder project, that better exemplifies what makes Kickstarter cool, is the Berlin Boombox. It's a cardboard "Boombox" that you put together using a do-it-yourself kit. It's not a dock, really, because it uses a coaxial stereo cable. And it's like $60 to get an actual cardboard boombox, which is a lot for something that probably has $10–15 worth of components. ($5, strangely, gets you a "mixtape" by one of the creator's DJ friends.) But it looks pretty cool.
Labels: Mark