The Future of Marketing

Imagine this...

They steal a da Vinci painting. It's a big, brilliant heist. The kind you make movies about.

For months and months... leading up to, say summer 2006... highly coded messages are left as public installations by the world's top Performance Artists (under duress, of course).

As summer approaches the mystery is solved...

Sony has paid to have a priceless da Vinci “stolen” and restored. Go see The da Vinci code. In theatres now.

Post script. A motion picture first. The marketing maneuver is optioned and turned into a big budget motion picture of its own. New ending of course...

...and a love interest.